David M. Simpkins, MS
Vice President Strategic Planning and Marketing, Colorblind Marketing Group
David Simpkins is the founder and president of Colorblind Marketing Group, LLC. He is a seasoned marketing executive with more than 21 years of progressive senior management and leadership experience working with national non-profit organizations, community-based health systems, public health agencies and Fortune 100 corporations. His achievements include an extensive background and expertise in strategic and business planning, branding, marketing, communications, community relations, and wellness program development.
He was worked with organizations to successfully implement broad, multi-channel strategies that build constituent relationships and drive revenue growth. Mr. Simpkins has developed full scale marketing plans for a diverse set of clients that include the Reginald F. Lewis Museum for African American Culture and History and United HealthCare. He led the development of two, highly successful, consumer-focused advertising campaigns which received the Alfred J. Knight and Aster Awards by the Society of Healthcare Strategy and Market Development.
Mr. Simpkins is a strong advocate for the elimination of health care disparities and has developed innovative coalitions of community-based organization to affect sustainable change and improve health status in communities of color. In 2011, he chaired Baltimore’s first African American Men’s health Conference with more than 20 community-based organizations and physicians. The Health Conference attracted more than 700 participants and provided health screening to more than 400 men across Baltimore. In 2007, he developed a comprehensive faith-based initiative to address heart disease disparities among minority women. Within five years, the program had expanded into a state-wide network of more than 100 churches, health providers and partnered community organizations.
Simpkins is a graduate of Towson University with a Bachelor’s degree in Health Management and a Master’s Degree from Johns Hopkins University in Management. He also received a certificate from Johns Hopkins Leadership Program for Minority Managers. He is an active member of The 100 Black Men of Greater Washington.